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Auro are distinguished among manufacturers of natural organic paints as the most committed and uncompromising in their respect for the environment. This extends to not using petro chemicals in their formulations even when there is a cost advantage and to ensuring that their natural raw materials come from environmentally respectable sources.

It was for this reason that in 1997 Auro was the only manufacturer of organic paints to receive certification as a result of an independent eco-audit according to EU standards.